FASHION WEEK SHOWS
Foster Glorioso wanted to build community around their clients. I pitched the idea of a client-specific space by creating an app. Features included product shopping, curated playlists by the hair stylists, and exclusive events. Clients could also connect with each other through app messaging, as well as read beauty blogs written by the salon's hair stylists.
To celebrate the launch of the app, I organized a launch party and secured a sponsorship from Beauty Booked in partnership with Allure. I secured the talent including dj Decoteau and manicurist Mimi D. I also handled the invite list and VIPs.